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In the first lessons of International Media Landscape you have been introduced to the broad and interdisciplinary field of viewer consumption of media. However, you will need to become familiar with several theoretical angles and subjects and also to the types of articles and papers that are produced in this field. In order to do so, you will need to write an essay on: The future of storytelling is localization. Background: Internationalization has become an essential pillar in the business of the content business and the distribution of stories. Localization is the approach of designing or refining stories to fit local taste and interest. In considering this statement it’s important to look at the models pursued by the English-speaking content businesses of Hollywood and the UK as well as the role of formats and the success of locally created stories and the impact those stories have when travelling out of their local markets.